The Brick and Click Grant Program has been established to encourage business expansion and business retention by providing resources to business owners to invest in e-commerce.The program is administered by Main Street Newnan and the Downtown Development Authority of the City of Newnan.
The purpose of the Grant Program is to provide a matching grant to downtown businesses for creation or improvement of their online presence. The widespread use of innovative information technologies has drastically transformed the business environment.The traditional brick-and-mortar distribution systems have defied all odds to remain relevant in the supply chain, and e-commerce has become a complimentary transaction channel to ensure that they remain competitive with online stores.Having an online presence allows businesses to enhance accessibility, garner a wider audience, build relationships and consumer trust, and enables effortless marketing.